How to Create Flawless Color Combinations in Web Design

One of the most daunting tasks of the entire web design process is actually choosing a color palette that perfectly represents your brand, product, and services which go ahead sending a message to your prospective clients/customers and at the same time prepares a rock solid base for the design.

One needs to understand here that creating or for that matter customizing perfect color combinations is something more than simply selecting two colors and incorporating it.

There’s actually a quite a bit of science design color theory that is involved here.

Today, we’re going to shed some light on the seven ways that help you create a picture perfect color palette. You need to acclimatize yourself with some of the websites that have beautiful color combinations.

Beginning with a Color Wheel

Do you remember the color wheel as shown in your Kindergarten days at the school? It is still a quite effective and practical tool for an adult today.

How to Create Flawless Color Combinations in Web Design

The color wheel can help you visualize about the different colors and how these colors are related to each other. It is probably the most logical way to determine whether a pair of color is actually going to relate to each other and make a harmonious effect on your website’s appearance.

A reputed Web Design Company can be of great help if you are thinking of designing or redesigning your company website by branding it with a new color(s) that best relates to your business.

This particular wheel contains Primary colors, Secondary colors and Tertiary colors as well as all the other color combination therein.

  • Primary Colors: Red, Blue, and Yellow.
  • Secondary Colors: Orange, Purple, and Green,
  • Tertiary Colors: Violet, Azure, Red-Orange, Spring Green (mix of primary and secondary colors).

How well you mix the colors on the wheel is really significant and that eventually relates to how well the combinations work together.

  • Analogous – You need to choose three colors next to each other on the color wheel.
  • Complementary – Select colors from the opposite sides of the color wheel.
  • Split Complementary Colors – Select a color and implement the color on the either side of the opposite color from the color wheel.
  • Dual Complementary – This is the trickiest and the toughest part as it goes on to use a primary color and complements from both sides of the opposite color on the color wheel.
  • Monochrome – One particular color and variations of that color.
  • Triadic – This involves three colors that are equally spaced on the color wheel.

It is to be observed that a majority of color picking tools use a simulation of a color that helps you make your choices of colors.

Black, White and Neutral Colors Matter

A palette is more than just a bright color or two. It is interesting to know that the most significant colors in the palette could be the ones, you don’t really view or see and those are – Black, White, and Neutrals.

Actually, these colors set the stage of how well everything else works. These color often form a part of the background and provides a soothing effect for the web design project and vastly contributes to the overall navigation and user interface features of the website.
Tinting and Toning

There are very few web designers who are going to select few colors from the color wheel and just use them right away. It is exactly here when tints, tones, and shades come into play.

  • Tint – Color plus white.
  • Shade – Color plus Black.
  • Tone – Color plus Black, gray and white.

These are some of the variations that change the saturation or ripening of colors and give you the variance within a color scheme or palette.When you are creating color combinations; tints,

When you are creating color combinations; tints, shades, and tones are often incorporated to expand a palette beyond the limit of two or three colors so that all the shade combinations remain in the same family.

Use Trends by Exercising Caution

There are quite a few trendy colors in the color wheel out there. These colors can be fun to use in a temporary format or just for the purpose of experimenting but it is rather difficult to use it in the long term. If you want to follow a color trend, prefer sticking to one trendy option and create that in your palette.

In a nutshell, try creating a color palette that is sure to withstand time and that can be used time and over again.

Brand Identity is meaningless without color and people relate to a brand or product through a particular color.Use a couple of colors that define you or your taste and go for adding trendy options for a higher visual impact. If the trend is gone or outdated, return to another accent color.

Use a couple of colors that define you or your taste and go for adding trendy options for a higher visual impact. If the trend is gone or outdated, return to another accent color.

Avoid a Rainbow Impact

Colors, when used for a purpose or in moderation, are the best. You actually don’t require a riot of colors in your palette. The most ideal and perfect color combinations are a grouping of two or three colors with a neutral background.

This provides each color room to have a distinctive impact on the web design of a company that has the liking or preference for one particular hue. Too many colors spoil the sport and that is the only purpose of a color.

This provides each color room to have a distinctive impact on the web design of a company that has the liking or preference for one particular hue. Too many colors spoil the sport and that is the only purpose of a color.

When you are designing color combinations, it is essential you think about text elements. Other than the colors Black and Grey, you need to exactly determine, what colors you need to use for the text of your website.

This requires a fair amount of research as it needs to rate high on the aspects of readability, navigability, and usability when it comes to linking to menu items. When it comes to determining color choice for text, the most important aspect is ‘readability’.

This requires a fair amount of research as it needs to rate high on the aspects of readability, navigability, and usability when it comes to linking to menu items. When it comes to determining color choice for text, the most important aspect is ‘readability’.

Color to Content Combination

While designing a website, you need to understand, how well the color choices blend with your content. This sometimes the most common problem among web designers who try to give that ‘wow’ appeal to a website design.

Websites with nature themes use a lot of Green, Brown, and Blue to depict the natural surroundings whereas majorities of banking websites are in blue as that is the color of trust. Try to create an identity with one particular color that is most appropriate for your business/company.

Sticking to a Palette

Once you’re in the way of creating a great color combination for a project, build a palette so that the use of color remains consistent throughout a web design project. Establish a clear set of guidelines how a color should be used.

Always remember to create a subtle contrast and variance within the color palette available. Must create a feel and match color to content for achieving the best user experience.

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