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Published September 7, 2017

How To Create An Effective Facebook Ad Campaign For Sports BusinessesThere is no doubt that every business wants to make more sales. More sales mean more money and we all work for money. The easiest way to promote a product to generate more sales is marketing or running ads.

These days’ businesses are focusing more on social media platforms to advertise their products and services and grab the millions of eyeballs.

Facebook is the giant social media platform with millions of active users. It is always a great idea to utilize the Facebook ad campaign feature to generate more revenue.

Not only the businesses but the sports companies also utilizing this amazing platform to generate more leads. Today I am going to share how you can create an effective ad campaign, especially for sports businesses.

So no matter if you are an apparel company, sporting event organizer or online sports betting website you will certainly find something interesting below.

To make an ad campaign effective, you should first decide on your target audience, location, and their interest. Plan your ad campaign according to that and it will be really effective to fulfill your target.

1) Give it a human touch

There is no doubt that you want to be professional to tell people about your brand, but you should never sound like a machine.

The tone and the expression that your ad expresses should have a human touch. You just not throw an ad, but actually, make it more communicating and boost the communication with your Facebook page.

It’s good to remember that people react to passion and not advertisements. So while you still need to make sure you put your logo and branding out there you must also give people something that they care deeply about.

For example, if you are promoting a sporting event offer to give something back to the community or any charitable organization.

2) Educate & Entertain

Your Facebook ad campaign should cover these factors to attract more people. The more entertaining and educating your ad will be the more people will fall for your ad.

If you are promoting a Facebook page, you should always share the fresh content with videos and graphics. That’s what EA Sports did when they wanted to promote their Madden Game.

They created the GIFerator.

3) Call to Action

Your focus should be always on building strong relationships with the customers. It helps you to move your fans to action. You can use the Facebook page button to add a call to action for your fans. One way you can do that is by offering an incentive.

For example, if you are an online sports betting website give them a free $20 bet if they join your site.

4) Smart Branding

Facebook page promotion is an easy way to make your business a brand. Your Facebook page should look like your website and your ad campaign should also look similar to them. Make it dynamic and maybe engage a successful sports player in supporting your brand.

That’s what Nike did with Zlatan Ibrahimovic and his famous #daretozlatan.

These are the 4 working tips to create an effective Facebook ad campaign. If you still have any question, feel free to ask via comments.